The purpose of Bloom is to display email signup/optin forms on your website. When visitors enter their contact details into those forms, they’re added to your email newsletter or marketing service, such as MailChimp or AWeber. Once a visitor has joined your list, you can email them at will.
Having access to a list of email subscribers is highly valuable, giving you the means to encourage first-time visitors back to your website. Without that extra push, it’s estimated that 50% to 80% never return.
Your email list helps you to develop better connections with your target audience, provide them with useful content, and bring them back to your website. Additionally, when the timing is right, you’ll be able to promote your products and services to them with added effect.